Unhidden Beauty is an e-commerce platform that aims to be inclusive to all ages, gender, skin type, skill level and most of all budget.
It was originally launched as Beautonomy in 2018. Being able to choose what eyeshadow you'd like for your palette isn't unique but what is, is when you're able to design the packaging yourself! Beautonomy has now been relaunched as Unhidden Beauty that specialises in customisable eyeshadow make-up palettes.
Working closely with the team, we focused on developing a brand identity and creative direction that celebrates the colours of the eyeshadows by introducing muted colours with a dash of parma violet.
We wanted to normalise the use of single eyeshadows (wearing eyeshadow doesn't have to be intimidating!) We achieved this by working alongside talented makeup artists and content creators by utilising each shade then producing and designing content as well as marketing material for web and social media platforms.
