White Weft is a design studio based in Brixton, London, making products from textile denim waste. The products are beautifully crafted, sharply finished from quality materials and good as new. 

Janelle, the Founder and Creative Director works with local ateliers and factories where workers are paid living wages and makes a conscious effort in spreading awareness on fashion waste. 

I worked closely with Janelle to capture the impeccable craftsmanship of these denim items from product photography, social paid ads to storytelling in short video format.